India has internet users approx 684 million, about 50% of the population.Despite being the second-largest user base in the world,only behind China, the piercing of e-commerce is low compared to other developed country markets .But is growing, adding millions of new members every month.The industry consensus is that growth is at an inflection point.
Demands for consumer products is growing faster than in-country supply from authorised distributors and e-commerce offerings.The ecommerce market is growing rapidly in India.
The largest e-commerce companies in India are Flipkart, Amazon, Myntra, Paytm, and Snapdeal are facing intense challenges from tiny but highly flexible and innovative start ups.
The retail landscape is continuously evolving with the emergence of virtual companies,digital technology based apps with the spread of internet access and have become synonymous with today’s new generation consumers and producers of goods and services.Due to this a lot of avenues, business opportunities, and jobs are opening up.
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